Ego is a just a three letter word that can make a hell of a difference to a person’s life. A little less can crush you and a little more can be too much which may once be deadly. When ego measurement in an individual just falls at the right balance, it is noted to be self esteem. My experiences with Ego have been great – very learning and hard ones. If you analyze very carefully every statement that begin about our own self reflects a certain amount of ego. How often do we hear the statement “It hurts my self respect to do that” – that’s a true display of ego. Sometimes we do or we do not do things only on the basis of how our ego should respond.
As a matter of fact, ego sells specifically in youth and when you look at a country like India comprising a huge proportion of youth it sells like chowpatty chaat. I see ego flaunting as soon as I switch on the idiot box – what else is MTV Roadies, Stunt mania, and scores of other such shows. All through such discussions there would be a few malefactors you would want to punch in the face and a few low lying tom’s you want to give some pep talk. I don’t know how much money advertisers, film makers, and the entire media world is making only on the basis of a single statement – “I am better than the rest, I am the best”. Well this doesn’t directly come out so fluently, every time this is said with a few beeps from the censor board – it helps the ego of one and punctures the ego tire of twenty others and inflates ego tension in a hundred other viewers. Play it on, I’d say one serious marketing concept – EGO MARKETING, and we definitely don’t need a Drucker or a Kotler to explain that, it is implied but at times not realized. Anyways this is a never ending saga!
Ego is not only taken on as a tool by the advertisers and marketing men of media, but so much so by the pot bellied politicians of our beloved diverse country. They can be so powerful to easily turn on the ego of violet in the rainbow against the red, crazy enough to separate them. Well malefactors are abundant in our economy and culture. I saw this nice movie Yeh Mera India a couple of days back, the director possibly casted the finest of all B-class actors to perfection. Very delicately it showcased the diversity of the country and the prejudices conceived in our minds by politicians like Raj Thakrey. I have been in this state for almost six months now, I see an inseparable culmination of cultures, dialects, and faiths here. Isn’t it ego when some one fights with the other over calling the city – Bombay and not Mumbai. I always felt it was the same – were we not hurting the egos of a million marathis when for close to half a century after the brits left we called it Bombay. Where are we… going this way we’d be split like the tiniest granules of ocean salt which dissolve and become indistinguishable yet some one can still call it a molecule. We are the molecules in the atoms that Dalton never thought of. It may hurt his ego today…
I won’t recommend starting a Ego Day celebration…possibly because I fear a backlash from not the average manoos on the street but the one who smells beer in water, spews only venom – the man with the Tiger ego sitting high on his chair wishing to squash the average housefly.
As a matter of fact, ego sells specifically in youth and when you look at a country like India comprising a huge proportion of youth it sells like chowpatty chaat. I see ego flaunting as soon as I switch on the idiot box – what else is MTV Roadies, Stunt mania, and scores of other such shows. All through such discussions there would be a few malefactors you would want to punch in the face and a few low lying tom’s you want to give some pep talk. I don’t know how much money advertisers, film makers, and the entire media world is making only on the basis of a single statement – “I am better than the rest, I am the best”. Well this doesn’t directly come out so fluently, every time this is said with a few beeps from the censor board – it helps the ego of one and punctures the ego tire of twenty others and inflates ego tension in a hundred other viewers. Play it on, I’d say one serious marketing concept – EGO MARKETING, and we definitely don’t need a Drucker or a Kotler to explain that, it is implied but at times not realized. Anyways this is a never ending saga!
Ego is not only taken on as a tool by the advertisers and marketing men of media, but so much so by the pot bellied politicians of our beloved diverse country. They can be so powerful to easily turn on the ego of violet in the rainbow against the red, crazy enough to separate them. Well malefactors are abundant in our economy and culture. I saw this nice movie Yeh Mera India a couple of days back, the director possibly casted the finest of all B-class actors to perfection. Very delicately it showcased the diversity of the country and the prejudices conceived in our minds by politicians like Raj Thakrey. I have been in this state for almost six months now, I see an inseparable culmination of cultures, dialects, and faiths here. Isn’t it ego when some one fights with the other over calling the city – Bombay and not Mumbai. I always felt it was the same – were we not hurting the egos of a million marathis when for close to half a century after the brits left we called it Bombay. Where are we… going this way we’d be split like the tiniest granules of ocean salt which dissolve and become indistinguishable yet some one can still call it a molecule. We are the molecules in the atoms that Dalton never thought of. It may hurt his ego today…
I won’t recommend starting a Ego Day celebration…possibly because I fear a backlash from not the average manoos on the street but the one who smells beer in water, spews only venom – the man with the Tiger ego sitting high on his chair wishing to squash the average housefly.
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